Surya UX + UI Design
Surya’s new website design is sleek and distinctive. The layout prioritizes showcasing products, ensuring they are prominently displayed. Customers can now explore and purchase products more efficiently, thanks to the streamlined navigation and user-friendly interface. Compared to the previous version, the new website offers a significantly enhanced user experience and a more polished interface.
Swiftly
Swiftly was created in mind with empathy towards college students who experience a sudden detachment from loved ones. Swiftly is an app concept that allows students a task by task guidance through their day, keeping in mind a student’s personal life and also fitness.
Proxicasa
I approached the task of rendering the smart home appliances for ProxiCasa with a sense of purpose and creativity. ProxiCasa is a smart home technology brand that brings people closer to their homes and appliances, no matter where they are. My goal was to create not just functional products, but also aesthetically pleasing designs that would bring a sense of comfort and convenience to people's lives.
Hexagon
As a digital designer at Hexagon, I gained valuable experience and developed a deep understanding of office dynamics and day-to-day operations during my nine-month tenure. Throughout this time, I was responsible for creating over 1000 design assets, spanning various mediums including web, print, and apps. Learn more about my experience, design assets and hear from the people who I worked with.
Typographic Voices
Typographic Voices is a captivating project that explores the work of Lorde, one of my favorite artists, and her latest album, Solar Power. With a custom typeface and skilled use of counter forms, fracturing, inversion, and fragmentation, I crafted a stunning three-spread booklet that features typographic creations inspired by her most compelling lyrics.
Sneaker Packaging Design
I had the opportunity to work on a project for their latest sneakers as a part of the Sneaker Minor program launch at the university. This unique program provides students with the chance to learn about footwear design, under the expert guidance of the industrial design faculty at SCAD. As a part of this course, I was tasked with generating ideas for the latest sneakers, which was an exciting challenge. I am grateful for the chance to have been a part of such a dynamic program and to have developed my skills in the area of footwear design.
Bauhaus Conference
This is a conceptualization of a Bauhaus Conference to be held in Berlin, commemorating one of the most influential art movements of the early 20th century. Bauhaus played a significant role in transforming the world of graphic design, particularly in the realm of typography. As part of this project, I designed a custom typeface exclusively for this conference and created mockups to aid in visualizing this hypothetical event.
Apple Privacy Campaign
This project focuses on the art direction of advertisements using colors and typography to promote a selected brand. In this case, Apple was chosen, and the objective is to create a campaign that aligns with the company's privacy theme. The aim is to use colors and typography to convey the message and create a visually appealing advertisement that would resonate with the target audience.
Uber Eats - Do Less Campaign
I art directed three video ads for Uber Eats' "Do Less" campaign, highlighting the platform's simplicity and convenience for busy individuals and those who struggle with cooking. Each ad features a unique scenario and aligns with the overall campaign message.
Sports League Branding
When tasked with developing a brand for a sports league, I had the idea to create a team called the Montreal Talons. This team would represent the National Women's Soccer League in Canada. The Talons were inspired by the sharp and stable talons of an owl, which is one of the most commonly found birds in Canada. I believed that this name and logo would resonate with fans and provide a unique identity for the team. Overall, it was an exciting project to work on and I am proud of the final result.
PAPER MAG Cover Concept
Kelia Anne and I teamed up to work on the cover of Paper Magazine featuring Billie Eilish. Our collaboration brought together graphic design and photography to create a visually striking and memorable cover. It was an exciting project to be a part of, and seeing the final product in print was incredibly satisfying. Working with Kelia Anne was a pleasure and I'm proud of what we accomplished together.
SERVE
During my time at SCAD SERVE, I had the privilege of serving as the Publicity Coordinator. This multifaceted role involved creating eye-catching social media content, researching for events, and actively volunteering at various functions. It was an enriching experience to be a part of such a dynamic organization, contributing to its outreach and success. Overall, the role provided me with valuable skills and practical experience in event coordination and publicity, and I am grateful for the opportunity to have been a part of it.
