Welcome home.
Surya, a home furnishings company, entrusted me with revamping their entire web design. Just as a merchandiser carefully styles showrooms, digital spaces require the same attention to detail. My role was to bring that level of curation and aesthetics to the online experience.
The fluidity of navigation.
A seamless navigation experience makes a website feel effortless and inviting. Smooth, fluid animations remove friction, setting the tone for an intuitive and engaging journey, one where users glide naturally from one interaction to the next.
Showing a product.
Designing a product page isn’t just about information, it’s about immersion. With thousands of products, each must feel distinctive and alive.
By blending the style shot into the background, the page becomes an extension of the product, drawing users into its world. A soft blur and dark overlay bring focus to specifications without disruption.
Frosted glass elements hover seamlessly, adding depth and translucency. The result: a page that isn’t just seen but felt, an interface that invites interaction, not just observation.
Notice how the elements interact with the background, creating a sense of depth on a two-dimensional display.
Rug size and rug pad selection, a simple way to choose more than one rug at a time and protection for the rug.
Showing many products.
Every new product introduction deserves its own spotlight. While product listing and display pages exist, categories also need a dedicated landing page, a stage where they can truly shine.
Applying the same design principles, this page highlights featured products while a progressive blur subtly frames the text and icons. This effect gradually reveals the imagery in full definition, creating a seamless and engaging visual experience.
Displaying a vast range of products can be challenging. A well-structured layout with ample breathing room creates a sense of clarity, keeping the design fresh and preventing information overload.
Team:
DeAnna Hain - Marketing Director
Sheridan Mack - Senior Graphic Designer
Matthew Berthold-Lynch - Senior Manager - Visual Merchandising
Elizabeth Ulrich - Senior Stylist
Olivia Flick - Videographer