ProxiCasa
Experience a seamless and fully-integrated smart home with ProxiCasa - a groundbreaking range of innovative products designed to revolutionize the way you interact with your home. With ProxiCasa, you'll enjoy a truly human experience that seamlessly blends cutting-edge technology with effortless functionality.
Proxi + Casa = ProxiCasa
Proxi stands for Proximity, which means nearness in space and time. Casa is Spanish for home.
Logo System
The development of ProxiCasa demanded a comprehensive integration of multiple design fields, including Graphic Design, Art Direction, Web Design, UX Design, Computer-aided Design (CAD), and copywriting. One of the most exciting yet challenging aspects of the process was creating the company's logo, which had to encapsulate the diverse range of products offered while remaining simple and memorable.
The logo was designed to convey the concept of connectedness and proximity by representing two spaces or rooms merging into each other, reflecting the core principle of ProxiCasa. The name itself suggests that users can control every corner of their home from any location, and the logo captures this idea perfectly. Ultimately, the logo serves as a visual representation of the company's philosophy, highlighting its commitment to simplicity, innovation, and ease-of-use.
Products
I believed that a revolutionary new idea required equally revolutionary designs, so I took each product designed for this project and reimagined it from the ground up. I carefully rethought the very fundamentals of our day-to-day lives, resulting in design solutions that represent the perfect culmination of industrial design, graphic design, and user experience design. This was all possible by a unique technique in art direction which was a result of years of experience and honing my skills.
xDrink - Smart Thermos
xDrink Pro - Premium Smart Thermos
Vista - Smart Lights
FrostCase - Double Door Smart Refrigerator
FrostCase Mini - Single Door Smart Refrigerator
EmberEye Plus - Fire and Heat Alarm System
Behind the Scenes of CAD
Website Design
Home Page:
ProxiCasa is a smart home appliance company that prioritizes user experience and privacy. The company strives to provide easy-to-use products that make people's lives easier, without compromising on their privacy. With this in mind, the ProxiCasa homepage prominently showcases the company's high-quality, intuitive devices, which are designed to simplify daily routines and improve users' overall experience. In addition to highlighting its products, the webpage emphasizes the benefits that ProxiCasa's devices offer, enabling users to effortlessly manage their homes while ensuring their privacy remains intact. ProxiCasa's commitment to delivering exceptional user experience and safeguarding users' privacy makes it a trusted provider of smart home technology that enhances, rather than complicates, daily life.
Web Design for Vista:
Vista is not just an ordinary light bulb, it is a smart light bulb that revolutionizes the way people light their homes. With its advanced features and functionalities, Vista aims to provide a unique lighting experience to its users. The Vista webpage showcases the product's key features and applications, allowing users to easily understand how the product works and how it can enhance their daily lives. Moreover, the webpage features customer experiences, providing valuable insights to potential buyers on how Vista can improve their home lighting experience.
Web Design for FrostCase:
The FrostCase is the pinnacle of refrigeration technology, designed with advanced insulation and state-of-the-art cooling systems that ensure your food stays fresh for longer. But FrostCase is more than just a practical appliance – its sleek and modern design is a stylish addition to any kitchen. The webpage created for FrostCase showcases its superior features and highlights its stunning design, offering a great user experience that perfectly complements the product's functionality. With FrostCase, you can say goodbye to the frustration of spoiled food and hello to perfect preservation, all in one beautifully crafted package.
App Design
Home Screen and Pairing Interface
Proxicasa is an innovative smart home appliance company that strives to create a user-friendly experience for its consumers. In designing the Proxicasa app, I kept the average consumer in mind and how they interact with their homes. I understood the importance of simplicity and ease-of-use, which is why I focused on creating toggles and simplistic features that resemble the traditional human experiences of switches and other familiar tools. My goal was to avoid overwhelming the user with unnecessary clutter and instead offer an intuitive and seamless experience that enhances their everyday living.
