Leading with Type and Color
This project revolves around the art direction of advertisements, where colors and typography are used to promote a specific brand. My objective was to use colors and typography to convey the message effectively and create visually striking advertisements that would resonate with the target audience.
Learning more about the brand
To reinforce a privacy-centric approach, the design incorporates Apple's recognizable typography, emphasizing a simple and minimalistic aesthetic. Key design elements and familiar shapes encountered daily by iPhone users convey the message of privacy and highlight how effortlessly the iPhone ensures security and confidentiality.
Leading with Type
Leading with Type & Color
Mockups
